BARC Week 30: Honda Grazia enters Top 10 Brands in lead position

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In the BARC Top 10 Brands for Week 30 (July 21-27), Honda Grazia entered the category at the top spot with 15,902 insertions.
The Ministry of Health and Family Welfare slipped to second spot with 13,135 insertions. Lizol climbed to third spot with 11,261 insertions. Trivago slipped to fourth spot with 11,204 insertions.
Jio Phone and Santoor Sandal and Turmeric entered the category at fifth and sixth spot with 9408 and 8856 insertions respectively.
Roop Mantra Ayur Face Cream retained its seventh spot with 8450 insertions. Harpic 10/10 and Colgate Dental Cream entered the category at eighth and tenth spot with 8167 insertions.
Lifebuoy Toilet Soap slipped to ninth spot with 8159 insertions.
In the same week, in BARC Top 10 Advertisers, FMCG brands Hindustan Lever and Reckitt Benckiser continued to reign with 1,53,737 and 65,705 insertions respectively. ITC Ltd climbed to third spot with 33,596 insertions.
Procter & Gamble slipped to fourth spot with 28,653 insertions. Godrej Sara Lee, Brooke Bond Lipton India and SBS Biotech climbed to fifth, sixth and seventh spots with 22,707, 22,159 and 21,983 insertions respectively.
Cadbury India and Colgate Palmolive India slipped to eighth and ninth spots with 21,676 and 20,563 insertions respectively.
Smithkline Beecham was at tenth spot in the category with 18,803 insertions.

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Source link 2018-08-08 08:52:30

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