The 5 days of sale (October 10-15) is more likely to surpass final 12 months’s whole smartphone gross sales throughout Black Friday within the US (a big scale procuring occasion), it added.
“We believe, the e-commerce will remain one of the attractive channels growing in preference for consumers as well as brand even though offline channel still occupies a larger pie of the overall smartphone market. If we compare some of the leading sale events in China and USA such as Singles’ day and Black Friday, India is quickly catching up in scale with respect to these annual events,” Counterpoint Research Associate Director Tarun Pathak stated.
He added that this 12 months it’s estimated that smartphones price over USD 1 billion are more likely to be offered within the subsequent 5 days.
This progress is especially anticipated to be pushed by the multitude of latest smartphone launches throughout completely different value factors within the on-line channels this 12 months as in comparison with final 12 months.
The report stated the contribution of Chinese manufacturers to whole on-line gross sales is estimated to cross 70 per cent mark this time. Also, the common promoting value of smartphones within the on-line phase is more likely to develop by 18 per cent year-on-year throughout the festive interval.
Besides, on-line as a medium is more likely to be extra common for mid-tier units (Rs 10,000-Rs 15,000).