High pricing of Pixel 3 to thwart Google’s premium smartphone bid in India, Telecom News, ET Telecom


NEW DELHI: High pricing of Google newest Pixel smartphones – Pixel 3 and Pixel 3 XL – is probably going to thwart the Internet big’s recent bid to make a dent in the premium smartphone phase in the Indian market dominated by the likes of OnePlus, Samsung and Apple, analysts stated.
A person takes a video of the Google Pixel 3 third era smartphone after a information convention in Manhattan, New York, U.S., October 9, 2018. REUTERS/Shannon Stapleton

The US main might have to provide direct and oblique reductions and promotional presents to transfer the needle for its newest gadgets which supply solely a marginal improve over final 12 months’s Pixel 2 gadgets, they added.

“Not many changes this year, but prices look way too high. If you ask, will there be a positive uptake of pixel phones? I don’t think that will happen. The benchmark that OnePlus has set in $500-$700 segment, and number of features that it offers, is immense,” stated Upasana Joshi, Associate Research Manager, Client Devices, IDC India.

Pricing of new Pixel telephones may be very shut to new iPhones this 12 months and have been caught in a clamp of import obligation that has virtually doubled and the steep depreciation of the rupee. Pixel 3 and Pixel 3 XL will likely be out there in 12 markets together with India from November 1. In India for the Pixel 3 vary prices between Rs 71,000 – Rs 80,000, and Rs 83,000- Rs 92,000 for the Pixel 3 XL variant, pushing it into the super-premium phase which usually begins from Rs 50,000 and above.

One pattern going for Google, although, is that Indians are keen to pay extra for smartphones, pushing up the typical promoting value (ASP) of gadgets, stated Counterpoint’s affiliate director Tarun Pathak.

Google declined to remark for this story.

The premium phase – over Rs 30,000 – has traditionally been dominated by Samsung and Apple, however China’s OnePlus has upended the 2 giants in current quarters to nook the highest spot. This phase presents much more worth for smartphone makers however very much less quantity.

Through its Pixel sequence, Google has been attempting for the previous few years to make a mark however hasn’t managed to get a foothold to date. It solely bought 80,000 Pixel 2 smartphones since its launch in India, trade information confirmed. Counterpoint Research information confirmed that Google’s Pixel smartphones had simply 1% market share in the premium phase in the April-July quarter, with OnePlus, Samsung and Apple being the highest three.

“The Pixel story is still work in progress and I do not see them competing with Samsung, Apple or even OnePlus,” stated Prabhu Ram, head, trade intelligence group, CyberMedia Research (CMR).

IDC’s Joshi stated individuals could go for flagship gadgets from Samsung and OnePlus due to compelling choices out there in the market, and Apple, which has a powerful aspirational worth.

“The relative concept in terms of Google making devices is very low in India. People know about Android and apps, but not much about these. However, Google’s mid-range device could work better in India,” she added.

The old-gen Pixel 2 telephones noticed large value minimize inside a number of months of launch final 12 months. Joshi stated that buyers once more could look to watch for a value minimize for Pixel 3 gadgets.

Faisal Kawoosa, founder and principal analyst at techARC stated Google’s new gadgets want sturdy promotional presents and reductions to drive uptake in India. Pathak added that these promotions and reductions, if provided, may assist Google fetch barely higher outcomes than final 12 months.

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