Ace Indian shuttler PV Sindhu has launched a unique safety service for women Vodafone Sakhi and an #AbRukeinKyun marketing campaign.
Vodafone Idea Limited, India’s main Telecom service supplier, has launched Vodafone Sakhi, a first-of-its type cellular based mostly safety service, designed solely for women. A bouquet of options together with Emergency Alerts, Emergency Balance, and Private Number Recharge, present safety measures by way of the cellular connection, to women clients utilizing Vodafone pre-paid providers throughout the nation. It works throughout smartphones and feature-phones, even with none steadiness or cellular web, thus guaranteeing that the service extends to tens of millions of women in India.
Launching Vodafone Sakhi, P V Sindhu, famend Badminton Star, Olympic medallist, Padma Shri and Arjuna Award Winner mentioned, “Mobiles have truly transformed the way people engage and interact. I believe that by extending the benefits of the mobile connection to more women, several safety and security concerns related to their stepping out of familiar geography can be addressed.”
Vodafone Sakhi contains the follwing key options:
Emergency Alerts – In case of emergency and undesirable conditions, location alerts will be despatched to 10 pre-registered contacts
Emergency Balance – Offers 10 free minutes to name throughout emergencies, even with zero discuss time steadiness in cellphone
Private Number Recharge – Provides a dummy 10-digit quantity to make sure privateness of cellular quantity throughout recharge at shops.
P V Sindhu additionally flagged of ‘AbRukeinKyun’, a motion to empower women, encouraging them to confidently step out and obtain their desires.
“I encourage all women to become Bold, Brilliant and Brave,explore their areas of interest, travel fearlessly and not succumb to unreasonable societal or familial pressures. Live without inhibition #AbRukeinKyun”, Sindhu added
Speaking on the event, Avneesh Khosla, Associate Director, Consumer Business, Vodafone Idea Limited, mentioned, “India has over a billion mobile connections and almost half of our population is women. Yet, less than 18% of mobile subscribers are women. Further, most women have access to only feature-phones and basic mobile phones. This large gap in mobile access and usage also conveys a lost opportunity to connect and empower more women. With Vodafone Sakhi, we are taking forward our long-term commitment of driving inclusion and addressing real societal problems. This unique, free of cost service will make it convenient for women to step out fearlessly and fulfil their aspirations.”
A 360’ National advertising and marketing marketing campaign was additionally unveiled which is able to drive consciousness throughout the nation. The service is being launched by way of a thematic movie, celebrating the overcoming of inhibitions by a younger woman with the clarion name – “Ab RukeinKyun?” The movie has been created by an all-women crew. Another spotlight of the advertising and marketing marketing campaign is a particular signature music for ‘Ab RukeinKyun’ sung by the very gifted and multi award winner Neha Kakkar.
Speaking in regards to the marketing campaign, Siddharth Banerjee, EVP – Marketing, Vodafone Idea Limited mentioned, “Women safety is a burning issue in our country. We have all seen cases of women holding back in their daily life on opportunities because of safety concerns. Addressing this critical issue, Vodafone Sakhi is a small step to give women the confidence to step out fearlessly and live their dreams with a trusted solution at hand. Our marketing campaign Ab RukeinKyu?aims to connect deeply with our women consumers and urge each one of them to participate in this movement of change.”