a singular security service for girls #AbRukeinKyun
Vodafone Idea Limited, India’s main Telecom service supplier, right now launched Vodafone Sakhi, a first-of-its variety cellular primarily based security service, designed completely for girls.A bouquet of options together with Emergency Alerts, Emergency Balance, and Private Number Recharge, present safetymeasures by the cellular connection, to girls prospects utilizing Vodafone pre-paid providers throughout the nation. It works throughout smartphones and feature-phones, even with none stability or cellular web, thus guaranteeing that the service extends to hundreds of thousands of girls in India.
Launching Vodafone Sakhi, P V Sindhu, famend Badminton Star, Olympic medallist, Padma Shri &Arjuna Award Winner, mentioned, “Mobiles have truly transformed the way people engage and interact. I believe that by extending the benefits of the mobile connection to more women, several safety and security concerns related to their stepping out of familiar geography can be addressed.”
| Vodafone Sakhi|
Emergency Alerts – In case of emergency and undesirable conditions, location alerts may be despatched to 10 pre-registered contacts
Emergency Balance – Offers 10 free minutes to name throughout emergencies, even with zero discuss time stability in telephone
Private Number Recharge – Provides a dummy 10-digit quantity to make sure privateness of cellular quantity throughout recharge at stores.
Become a Vodafone Sakhi –
· Dial 1800123100 (toll-free) to activate freed from value service
· Register 10 emergency contact numbers
P V Sindhu additionally flagged of ‘AbRukeinKyun’, a motion to empower girls, encouraging them to confidently step out and obtain their goals.
“I encourage all women to become Bold, Brilliant and Brave,explore their areas of interest, travel fearlessly and not succumb to unreasonable societal or familial pressures. Live without inhibition #AbRukeinKyun”, Sindhu added
Speaking on the event, Avneesh Khosla, Associate Director – Consumer Business, Vodafone Idea Limited, mentioned, “India has over a billion mobile connections and almost half of our population is women. Yet, less than 18% of mobile subscribers are women. Further,most women have access to only feature-phones and basic mobile phones. This large gap in mobile access and usage also conveys a lost opportunity to connect and empower more women. With Vodafone Sakhi, we are taking forward our long-term commitment of driving inclusion and addressing real societal problems. This unique, free of cost service will make it convenient for women to step out fearlessly and fulfil their aspirations.”
Also felicitated on this event wasSupreet Ok Singh – Director & COO – Safecity / Board Director, Red Dot Foundation Group for her inspirational and pioneering work in the direction of empowering girls in rural India throughout the hinterland and exemplifying the spirit of ‘Ab RukeinKyun’.
A 360’ National advertising marketing campaign was unveiled which willdrive consciousness throughout the nation. The service is being launched by a thematic movie, celebrating the overcoming of inhibitions by a younger lady with the clarion name – “Ab RukeinKyun?” The movie has been created by an all-women crew.Another spotlight of the advertising marketing campaign is a particular signature tune for ‘Ab RukeinKyun’ sung by the very proficient and multi award winner Neha Kakkar.
Speaking concerning the marketing campaign, Siddharth Banerjee, EVP – Marketing, Vodafone Idea Limited mentioned, “Women security is a burning concern in our nation. We have all seen instances of girls holding again of their every day life on alternatives due to security issues. Addressing this vital concern, Vodafone Sakhi is a small step to provide girls the arrogance to step out fearlessly and reside their goals with a trusted answer at hand. Our advertising marketing campaign Ab RukeinKyu?goals to attach deeply with our girls shoppers and urge every one among them to take part on this motion of change.”