ZEE, Reliance Jio bury the hatchet, sign content sharing deal

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MUMBAI: After two months of robust negotiations, Subhash Chandra-promoted Zee Entertainment Enterprises (ZEE) and Mukesh Ambani’s Reliance Jio have smoked the peace pipe and signed settlement on the business phrases the place ZEE will begin sharing its content library in addition to 37 dwell TV channels with quick impact.

ET was first to report on August 9 that ZEE had pulled out its content from Jio telephones. Later, on September 10, the promoters of the two firms initiated talks to interrupt the month-long impasse over pricing of content.

“We are excited about this positive development,” stated Amit Goenka, CEO, ZEE International & Z5 Global. “As content creators, our primary objective is to create rich and engaging content for our viewers across the nation and the globe.”

The deal will enable over 227 million Jio subscribers entry to ZEE’s content. The new deal additionally consists of content alliance with ZEE5 app, which incorporates the video on demand (VOD) community content together with the lately launched ZEE5 originals, motion pictures, TV reveals, music movies, way of life reveals, youngsters reveals and performs. The content may even be accessible for obtain.

“We are committed to providing our consumers the best of content from India and the world in our quest to accelerate digital inclusion in the country,” stated Akash Ambani, director, Jio.

ZEE and Reliance Jio will collectively market the content providing by leveraging its unbiased client going through touch-points. ZEE, final month, introduced a 3-year, multi-layered deal with rival Telecom participant Bharti Airtel, the place the two firms determined to work intently on creating unique video content for Airtel TV and ZEE5.

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