Mobiefit, one of many main mFitness platforms in India, has joined arms with Bharti Airtel to launch a digital marketing campaign #PassTheTorch to mark the 11th version of the Airtel Delhi Half Marathon (ADHM).
Airtel will empower underprivileged kids in rural areas by means of digital literacy, which is able to embody instructing them use of computer systems and web, akin to the variety of kilometers amassed by the runners.
Airtel Mobiefit app is accessible for Android & iOS. Airtel will interact with over 400 working golf equipment within the nation to broaden the attain of the marketing campaign and clock in additional kilometers on the app.
To take part within the #PasstheTorch marketing campaign:
# Download the Airtel Mobiefit app on smartphone and register as a person or group
# Tap the be part of button on the #PassTheTorch Challenge, and faucet Start Run on the leaderboard display screen
# You can now report your run. When you end a kilometer, the torch (mnemonic) will flip inexperienced
# Once inexperienced, you may finish your run and share or submit your achievement throughout social media platforms like Twitter, Facebook, Instagram, Snapchat and so forth to #PassTheTorch to your contacts and encourage them to take part.
“Airtel is helping us deepen that connection further while propagating the vision of a digitally literate India. Already, users across the country have run 2,500+ km towards this cause, and we’ve very excited to see how what this number will look like when the campaign ends on 21 October,” stated Sushant Chavan, enterprise head at Mobeifit.
India’s most prestigious working occasion is anticipated to witness participation from over 35,000 folks this yr who will run in 5 classes together with the Half Marathon (21.097km), Great Delhi Run (6km), Open 10Ok, Senior Citizens Run (4.3km) and Champions with Disability (2.4Km).