Vodafone Idea Ltd. has launched a model new service that has been branded as Vodafone ‘Sakhi’. The new service can be a misery communication for feminine prospects who require pressing assistant and help. The just lately merged Telecom big is eager on reaching out to the ladies prospects, a largely unrepresented section within the Telecom trade.
With the introduction of this ‘Sakhi’ service, Vodafone Idea can also be trying to deal with the scarcity of emergency and misery calling Companies devoted to ladies, within the nation. Emergency contact, particularly, for a distressing scenario when it comes to ladies’s security has been a key challenge within the nation and the launch of this service is a welcome addition from Vodafone Idea.
Emergency service for ladies prospects
Identifying the determined want for ladies’s security enchancment, Vodafone has come out with this progressive strategy to attain out to its ladies buyer base. Some of the options included on this service are personal quantity recharge, emergency alerts, and emergency balances.
These Companies are relevant to those who have pay as you go cellular connections with Vodafone. And they’re completely designed to cater to ladies’s security wants and emergency connectivity. With ladies’s security being a giant speaking level up to now few years, Vodafone could have stumbled upon a terrific thought to additional its buyer base by offering this emergency service to its ladies prospects.
No stability required
A key characteristic about this service is that it neither requires any stability within the person’s account nor cellular web connectivity to entry the Companies. Apart from this, the service is obtainable for customers of each smartphones and have telephones, which implies that this service is nearly accessible by any Vodafone person throughout the nation.
The firm goals to goal the thousands and thousands of girls prospects that don’t have entry to cell phone connectivity all through the nation. In reality, in a rustic the place multiple billion cellular connections are current, solely 18% of that is accounted by ladies prospects and Vodafone sees potential on this section, in accordance to the corporate’s Associate Director – Consumer Business, Avneesh Khosla.
He additionally went on to add most girls solely have entry to fundamental and have telephones and that is holding them again from being empowered. Vodafone ‘Sakhi’ is a marketing campaign, aimed toward societal inclusion and appears at tackling a real-world drawback confronted by thousands and thousands of girls. Vodafone can also be of the opinion that because the Companies are freed from value, it will drive extra ladies to use the service and step outdoors fearless, with a consolation that they’ll entry assist in any vital scenario.
Speaking on the event the corporate’s EVP – Marketing, Siddharth Banerjee additionally added that the Vodafone Sakhi marketing campaign “(It) is a small step to give women the confidence to step out fearlessly and live their dreams with a trusted solution at hand.”