Bharti Airtel ties up with Flipkart, Netflix to give customised offers: Report


In a bid to lure clients from digital platforms, Bharti Airtel is tying up with Flipkart, Netflix, and MakeMyTrip to give customised affords to its subscribers, as per a report in The Economic Times. reported.

Under its privilege membership programme #AirtelThanks, the Telecom operator is providing a number of advantages to subscribers who on a mean contribute a month-to-month income of over Rs 100. The programme runs on the precept of upper the recharge, the larger the worth of the affords.

Other affords embody money backs within the type of coupon recharges on shopping for a smartphone from Flipkart.

Read — Weak rupee, rising bond yields could push telcos to improve tariffs: Report

The firm goals to retain clients longer and generate larger revenues with time. The thought is to ensure that a subscriber stays with the agency, Vani Venkatesh, Chief Marketing Officer at Bharti Airtel, informed the paper, including that the Telecom agency studied telcos throughout the globe to kind this technique.

Airtel’s transfer comes amid robust competitors among the many Telecom giants to get extra variety of subscribers. The cutthroat competitors has dragged voice and information costs to all-time lows.

Read — Telcos betting on information as cellular consumer base shrinks: Report

Analysts imagine that Reliance Industries-controlled Reliance Jio Infocomm, which has stored tariffs largely unchanged since January, entered the market in September 2016 with aggressive costs, pushing different Telecom operators to drop charges.

Thus, operators are taking a look at different doable methods to retain clients by providing varied providers and merchandise, which may very well be monetised later, the report mentioned.

Reliance Jio affords its personal digital retail platform, offline retail shops, and content material to customise affords for its subscribers.

Reliance Jio’s offerings are compelling telcos to up their game,” Jaideep Ghosh, a companion at consultancy agency KPMG, informed the paper, including that at the moment, conventional sources of plain vanilla Telecom providers and information providers are dealing with intense strain and telcos want to department out into different providers.

Read — Podcast | Digging deeper: Does new Telecom coverage justify varied levies imposed on service suppliers?

To obtain this, carriers want to get into partnerships, which is essential to their future progress, Ghosh mentioned.

Airtel is wanting to retain its over 350 million subscribers by tieups for content material and information providers because it doesn’t have its personal content material or e-commerce platform, the report mentioned.

“The more you are invested in the brand, the higher differentiated products and more options are thrown to you,” Sameer Batra, CEO – Content and Apps, at Bharti Airtel informed the paper.

The time appears essential because the business has consolidated to three massive non-public gamers — Vodafone Idea, Bharti Airtel and Jio — making it a super market state of affairs for pricing energy to return over time, the analysts say.

(Disclaimer: Reliance Industries Ltd. is the only beneficiary of Independent Media Trust which controls Community18 Media & Investments Ltd)

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