Bharti Airtel has launched a brand new initiative, which they’re calling as #AirtelThanks. This is a digital program to acknowledge the Airtel clients with some nice and unique advantages. As part of this initiative, customers can get free entry to Netflix and a few goodies as properly.
All the Airtel cell customers who’ve a month-to-month ARPU (Average Revenue Per User) of not less than Rs. 100 are eligible for the #AirtelThanks program. Also, the gives will rely on the ARPU of the buyer and are instantly proportional to the recharge as properly.
The #AirtelThanks Initiative
Airtel is attempting its greatest to maintain its buyer base at the onslaught of the numerous modifications in the Telecom world – the introduction of Reliance Jio and the merger of Vodafone and Idea cellular. In this endeavor, they’re attempting to make it possible for their consumer base stays constant and likewise generates higher revenues for the firm.
Vani Venkatesh, who’s the chief advertising officer at Bharti Airtel commented as reported by Economic Times that this initiative was undertaken so as to maintain the consumer base of Airtel. She stated that “We studied telcos across the globe including T Mobile and Telstra for this.”
She added that “Previously also, we had partnerships but it was left for the customer to discover, now we are presenting things/offers to customers in a particular curated manner, give what is valuable.”
As a gesture of thanks for the customers, Airtel is providing three months free Netflix connection of Rs. 1,500 for all customers who’re subscribed to the Infinity Postpaid Plans of Rs. 499 or above. In case, the Airtel consumer is already a Netflix subscriber then additionally they are going to be eligible for the provide and can obtain a credit score of Rs. 1,500 of their Netflix account.
Apart from the Netflix provide, there are different offers and gives in retailer for the clients as properly. All the customers with an ARPU of Rs. 199 and above will get free entry to ZEE5 content material. This is a complimentary provide which additionally contains entry to the films and the unique content material. In order to redeem this provide, the consumer simply wants to login to their MyAirtel app.
Airtel has additionally tied up with Flipkart and will probably be providing money backs for his or her subscribers once they purchase a smartphone from the retail platform. They are attempting to play catchup with Reliance Jio, which has an awesome ecosystem of its personal with its digital retail platform, digital content material and even offline retail shops.
According to Jaideep Ghosh, who’s a companion at consultancy agency KPMG, “Reliance Jio’s offerings are compelling telcos to up their game. In the current competitive landscape, traditional sources of plain vanilla Telecom services and data services are facing intense pressure and telcos need to branch out for other services.”