Online could be the way forward for luxury: Gauri Khan

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Gauri Khan, the founder and chief government of Gauri Khan Designs, who has established herself as a celebrated inside designer recognized for high-end initiatives, is all set to go surfing. Khan at present has a flagship retailer in Juhu, Mumbai, and has been related to initiatives starting from designing a nursery for movie director and producer Karan Johar’s twins to a flagship retailer for Ralph Lauren, and creating a celebration room for Nita and Mukesh Ambani’s Antilia. Though she has largely accomplished high-end luxurious merchandise and initiatives thus far, the 47-year-old designer now desires to broaden her clientele and believes going surfing would be a step in the direction of it.

“I think today online is the new luxury and I want to keep that option open to design for people all over India,” Khan stated in an unique chat with Fortune India editor Sourav Majumdar at the journal’s fourth Most Powerful Women (MPW) summit in Mumbai on Monday. “I would eventually like to reach out to everyone in India and internationally and keep my prices down. I would like to design for whole of India not just luxury brands,” she stated.

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