The Telecom Regulatory Authority of India (TRAI) has pulled up Vodafone Idea and Bharti Airtel for warning their subscribers that their service would be suspended in the event that they did not do obligatory minimum recharges, studies Mint. Vodafone-Idea and Airtel pay as you go customers complained that they bought such messages from the businesses regardless of having ample stability.
In a letter dated November 27, the TRAI has directed the telcos to tell these subscribers inside three days, the date of the present validity of the present plan, how they might choose out of the obtainable plan, together with minimum recharge plan. The TRAI has additionally instructed each the businesses to not discontinue the providers of the shoppers who maintain minimum recharge quantity of their pay as you go accounts.
The letter comes within the backdrop of Bharti Airtel and Vodafone Idea’s technique of removing subscribers who preserve solely minimum stability of their account to be capable of obtain the calls however do not make calls. This metric known as the common income per person (ARPU). Earlier, each the businesses had introduced minimum month-to-month recharge of Rs 35 to spice up their ARPUs.
Vodafone Idea instructed MediaNama that:
“Catering to the evolving market dynamics, Vodafone Idea has radically simplified its prepaid plans to enhance customer convenience. These new integrated prepaid plans, available in a range of price points, offer bundled talktime and tariff, making them easier to understand and use. These plans have been rolled out across all circles and we are actively communicating with customers, informing them of the changes and helping them avail these new plans.”
In September 2018 quarter, Jio led the ARPU chart with Rs 131.7, nonetheless down by over 2% from Rs 135 y-o-y, adopted by Airtel at Rs 100.8, however down from Rs 142 y-o-y, and Vodafone Idea had the bottom at Rs 88.